William Hill Sport UK


Bet £10 and Get Two £15 Free Bets

  • Wide choice of live betting markets
  • 5+ horse racing promos available at all times
  • Reliable and skilled customer support staff

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.T&C Apply

William Hill is a name that’s become synonymous with sports betting. Founded way back in 1934, they’re one of the oldest bookmakers that are still active. Think about it – they’ve been handling bets even before World War II. We’re big on reputation and credentials, so it’s hard not to be intrigued by this historic and reputable bookie. That’s all fine and dandy, but how do they stack up against the best UK bookmakers in 2022?

Not only do they stack up quite fine, but they’re also a legitimate contender for the top spot. Whether it’s exotics, live streaming, great bonuses or any other aspect of a great bookie – you name it, William Hill has it. So, it’s our great pleasure to present to you the latest version of our William Hill sports review. We had a lot of fun taking punts at this online bookie, and we think you’ll do, too. So, if you want to know what are WH’s secrets to success, bear with us!


WHG (International) Limited


Gibraltar Regulatory Authority, United Kingdom Gambling Commision




United Kingdom , Germany , Russia , Japan


Minimum deposit


Minimum withdrawal


Withdrawal time

3-5 days



Payment Methods

Apple Pay


Bank Wire Transfer










Paysafe Card



Live Casino
Live games
RNG Casino
Scratch Cards
Sports Betting
Video Poker

William Hill Sports Licence & Safety

Look, we hate to flog a dead horse, but the importance of licensing can never be repeated enough. Playing at legal bookmakers gives you much more than peace of mind. When a regulator issues a license to an online bookie, the bookie has to abide by a strict set of rules and regulations. From undergoing audits to having links to help hotlines, betting sites with a license are the safest place you can play at. Moreover, the regulator will also provide you with support if you feel you’ve been wrong. But it’s highly unlikely that this will happen at William Hill sports.

This iconic bookmaker is licensed in several countries. Their main licenses come from the UK Gambling Commission (UKGC), the Gibraltar Gaming Commissioner (GGC), and the Malta Gaming Authority (MGA). Interestingly, they are the first British sports betting brand to receive a US license (Nevada). In addition, they are also licensed and regulated in Argentina, Colombia, Sweden, Italy, Spain, and the Bahamas. While these licenses don’t really impact your gameplay in the UK, it’s still great to see them recognised worldwide. As such, we consider them 100% legit.

What about security while you’re playing? Well, you’re in luck because William Hill uses 128-bit SSL encryption. It’s pretty much an industry standard nowadays, mainly because it would take virtually millions of years for a hacker to get their hands on your data. Since we’re all be gone by then, you have nothing to worry about. What’s more, they also care about the players’ safety. Links to Gamblers Anonymous, GambleAware, and GamStop can all be found in the header of the page. We applaud William Hill for promoting responsible gambling. It’s just the cherry on top of a formidable set of security tools and features.

Sports Selection

The William Hill sports selection is just beautiful. It’s another gem in their intricately designed crown, and rightfully so. Quantity isn’t a problem, as you can choose from more than 30 different sports to bet on. The full list looks like this:

  1. American Football
  2. Australian Rules
  3. Baseball
  4. Basketball
  5. Bowls
  6. Boxing
  7. Cricket
  8. Cycling
  9. Darts
  10. E-Sports
  11. Football
  12. GAA Football
  13. GAA Hurling
  14. Golf
  15. Greyhounds
  16. Handball
  17. Horse Racing
  18. Ice Hockey
  19. Lotteries
  20. Motor Racing
  21. Motorbikes
  22. Politics
  23. Pool
  24. Rugby League
  25. Rugby Union
  26. Snooker
  27. Table Tennis
  28. Tennis
  29. TV/Specials
  30. UFC
  31. Virtual World
  32. Volleyball
  33. Winter Sports

Even though William Hill mainly focuses on the UK market, that doesn’t mean you won’t get flavours from all around the globe. We’ve come to find that this betting site has perhaps the best offer for Gaelic football and hurling. Sure, GAA markets are a pretty small niche, but it’s lovely to see a bookie care for details this much.

Snooker and entertainment markets are also constantly available. In fact, William Hill is always amongst the first to post odds on hilarious things, such as who’ll be wearing what and who’ll kiss who in what movie. If shenanigans like this are your cup of tea, then WH is your destination.

However, Willy’s true bread and butter is horse racing. They are THE betting site to consider if you love following races throughout the year. Obviously, we’ll discuss the bonuses later on. Still, we couldn’t help but mention the magnificence of William Hill’s horse racing bonus collection. Some bookies don’t even have that many deals on their entire site, let alone for a single sport. But we’re getting ahead of ourselves a bit here.

Another thing that caught our attention was the design. It’s a beautiful blend of modern solutions and an old-school layout. The UI might look like something out of 2005 (maybe it’s the font), but it has a plethora of features that positively impact usability.

And at this point, we feel like mentioning perhaps the best idea we’ve seen in the last couple of years – William Hill Sports radio. The bookie runs two year-round stations, one for horses and the other for greyhounds. Combined with the excellent coverage of these two sports, the WH radio brings your punting experience to a whole new level. Sure, live streaming is great, but detailed everyday coverage and analysis on the radio? Now that’s something unique.

Live Betting Options

When looking at live betting bookmakers in the UK, we always like to visit the in-play section at different times during the day. This allows us to fully analyze the bookie’s offer and determine whether they have what it takes. There were many cases where sites frontload their live betting section during the weekend, only to offer next to nothing at night. William Hill Sports, though, is no such bookie.

At any time, you’ll find at least a dozen events taking place. And that’s probably the worst-case scenario. When there’s a busy weekend full of footy, you’ll be hard-pressed to find a match that’s not available. There’s almost always a live stream. Believe it or not, William Hill even offers NBA streams to every player that has an account with a balance in it. Things like this are what set great bookies apart from the good or average ones. We all know what group William Hill Sports belongs in, right?

Bonuses and Promotions

Oh boy, there sure is a lot to unpack here. As we mentioned previously, William Hill absolutely dominates in horse racing promos. However, that’s not even their whole bonus portfolio. Month after month, we’ve seen them come out with some spectacular deals. Most of them are limited-time-only, which is always appreciated. Such an approach always keeps the site fresh and gives you a reason to take punts. And speaking about fresh, here are our favourite William Hill Sports bonuses and promotions, starting with the welcome bonus:

Welcome Bonus – Enter a Promo Code, Bet £10 or more, and Get Two £15 Free Bets

A welcome offer is the best way for any bookie to make a good first impression. It’s simple, really. If you see that they’re willing to reward you just for choosing them, that means there’s a lot to be excited for. The William Hill Sports welcome bonus fits the bill to the tee. Since they’ve been doing this for a long time, it’s no surprise that they’ve mastered the art of the bonus. Here’s how their latest deal works:

  • This promotion is available only for new WH Sports accounts. You are ineligible if you had an account before, even if it has a clean deposit history.
  • When signing up, enter the promo code H30. It’s a big empty space in the registration form – you can’t miss it!
  • Upon verifying your identity and accessing the sportsbook, you have to place a bet of at least £10 on odds higher than 1/2 (1.5). Both pre-game and in-play markets are eligible for getting your Free Bets.
  • Right after that first bet clears, the two £15 bets will be added to your account. You can’t “transform” them into real cash or use them on tottle, pool, and lottery bets. Everything else is completely fine and won’t void your welcome bonus.
    You have to use each of the two Free Bets all at once. Otherwise, the remaining parts will be automatically voided.
  • The expiry date is 30 days from the moment the Free Bets land in the Rewards section of your account. Also, eWallets are ineligible for activating this promo. So, if you regularly use PayPal or a similar platform, you may want to reconsider your choice.

Simple, smooth, and rewarding. William Hill ticks all the essential boxes, and then some. We love the fact that this is your first contact with the bookie. Now that’s how you attract new players. But what happens once you spend your free bets? Well, it just so happens that there are plenty of other deals waiting to be claimed.

Acca Club – Get a £5 Free Bet Every Week

If you like putting together complex accas, then why not get rewarded for doing so? By joining the William Hill Sports Acca Club, you can receive a £5 free bet if you bet £20 on accas or multis throughout the whole week. That’s right – it doesn’t have to be a single wager. For instance, you can place 20 £1 bets, and you’ll still get the freebie. The only condition is that the odds have to be higher than 3/1 (4.0). And perhaps the best part of the whole bonus is that you don’t have to memorize your stakes. Just click the Track Your Progress Box, and the amount will instantly be shown.

More Accas – Boost or Insure Your Bet?

There’s nothing we love than creative promos. Don’t get us wrong – we’d never refuse a good deposit match or a free bet, but there’s just something about wacky bonuses that gets us giddy. And the Acca Freedom promotion by William Hill Sports is just what we had in mind. When you’re creating an acca, you can choose to either boost your winnings on a treble or insure one of the legs if it’s a quintuple.

There’s no need to manually apply for the promo or go through a convoluted process. Once you complete your acca, a message saying “Rewards available to apply” will pop up. Choose Insurance or Boost and use it to the best of your abilities. The maximum bet is £20. Anything above that, and you won’t be able to boost your bet. For instance, the minimum odds are 1/5 (1.2), which is surprisingly decent.

William Hill Banking

The Banking section is the most common Achilles’ heal we find when reviewing bookmakers. Even the most enticing markets and the most generous bonuses are worthless if you can’t fund your account easily. That’s why it’s important to have a wide choice of payment options, fast withdrawals, and rational limits. So, how does William Hill fare in this department? Pretty good, we might say. So, let’s take a look at how you can deposit and withdraw at WH, shall we?

Deposit Methods

We were happy to find out that William Hill deposit options are plentiful and reputable. Not too many casinos can say that they accept PayPal or ApplePay, so the presence of these two platforms is a good sign. Most deposits* and fees are non-existent.

Keep in mind that your payment provider might charge you a fee, but that’s completely out of William Hill’s control. Here’s a list of all the available deposit methods, with their minimum and maximum deposit limits in brackets:

  • VISA Direct (£5 – £99,000)
  • VISA/MasterCard/Maestro (£5 – £99,000)
  • PayPal (£10 – £5,500)
  • ApplePay (£5 – £99,000)
  • Fast Transfer (£10 – £10,000)
  • WH CashDirect £5 – £5,000)
  • Paysafecard (£25 – £200)
  • Neosurf (£10 – £12,000)
  • Bank transfer (£25 – £100,000)

*Bank transfers may take 3-5 business days to clear. Fast transfer takes 1-5 business days.

Withdrawal Methods

So, what can you expect when it comes to William Hill withdrawals? Speed and efficiency for the most part.

Just as we expected – there are no fees you have to incur. But it’s still worth mentioning, just like with deposits, that individual platforms have the right to charge their own fees. Contact your bank or eWallet to find out the percentage or flat rate you have to pay.

Also, we would recommend using the same payment option you used for depositing, for convenience’s sake. Take a look at our table and find the most suitable option:

Withdrawal Method  Min – Max Withdrawal  Waiting time 
VISA Direct £5 – £33,000 4 hours 
VISA/MasterCard/Maestro £5 – £40,000 1 – 3 business days 
PayPal £5 – £5,500 24 hours 
ApplePay £25 – £100,000 3 – 5 business days 
Fast Transfer  £5 3 – 5 business days 
William Hill CashDirect  £10 – £5,000 Instant 
Paysafecard  £25 – £90,000 3 – 5 business days 
Neosurf  £10 – £12,000 3 – 5 business days 
Bank transfer  £25 – £100,000 3 – 5 business days 


Customer Support

  • Phone: 0800 085 6296
  • Live chat: Yes
  • Email: Contact form

William Hill customer support has some of the best agents in the business. Their politeness immediately caught our attention. No matter in what tone we wrote to them, they always stayed cool, calm, and collected. Of course, this is an essential part of our testing process, so it’s amazing that the agents didn’t waver in the face of a challenge. But make no mistake, these lads and lasses are skilled, experienced, and well trained. Whether it’s banking, security queries, revoking a bet, or something completely different, they got your back 24/7, 365 days a year. And besides, it’s highly likely that you won’t even need them – the Help section alone can solve about 80-90% of issues that may arise at William Hill.

William Hill Sports Verdict

What else can we say about this stellar bookmaker that hasn’t already been said? They are a historic brand that stood the test of time and is now better than ever.

Sure, their website design may be a bit unusual for 2023, but it’s fast, efficient, and easy to navigate around. Behind a somewhat deceiving UI is an excellent sportsbook, filled with exotics, props, and odds higher than most competitors.

On top of this excellent package, there are neat promotions and extra features, such as WH Radio and WHTV. William Hill Sports is much more than an online bookmaker – they’re more of an entertainment platform with betting included. That’s how good they are!


Yes, William Hill is a safe and fair bookie. They have licenses in Malta, Gibraltar, the UK, Colombia, Argentina, and several other countries. The bookie is also a member of the International Betting Adjudication Service (IBAS). In addition, the site is equipped with 128-bit SSL encryption and requires identity proof for anyone to register. That’s safe in our books.

Yes, William Hill is fully licensed by the UK Gambling Commission (UKGC). Their account numbers are 2752 and 39225.

Of course. William Hill Sports has a plethora of available bonuses at all times. You can claim the welcome bonus by entering a promo code at sign up, as well as picking a deal from the Promotions tab. So, do your homework and find the best fit.

William Hill customer support is available 24/7 via live chat, phone, and email. Before you contact them, take a look at the Help and FAQ pages.

Yes, it is. Just look for the cash-out icon next to a market. To cash your slip out before it loses, go to Open Bets and select Cash Out.

Certainly. William Hill has an app for both Android and iOS. You can download them from the Play Store and the App Store, respectively.




Nick Griffin

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The creator of this project is not just another writer but he is, first and foremost, a passionate online gaming player. His attention to detail means he spends hours studying and trying out innovative new techniques in order to write content that is engaging and truly informative for the users of this blog. When he's not writing, you can find him in Macau and Las Vegas, with sunglasses and the ever-present cigar.

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